feed transformations
Point park university
carnegie mellon
university
carnegie mellon
university admission
focus athletics
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video
impact
I have a proven record of increasing followers, engagement, and affinity for brands on social media. See below for a few examples of how I've delivered real, impactful results.
I worked as the in-house social media manager for Point Park University from May 2016 - November 2019, during which I transformed the university's flagship social media presence. By defining a unique purpose for each platform, shifting the tone, voice and personality of the accounts, and building a team of creative student collaborators, I developed a relevant, fun, humanized social media presence that the university community and prospective students loved to engage with.
Follower Growth
May 2016 - August 2019
Twitter – 2,399 followers gained, 32% increase
Facebook – 8,309 followers gained, 63% increase
Instagram – 5,232 followers gained, 144% increase
LinkedIn – 5,814 followers gained, 33% increase
Engagement Growth
May 2016 - August 2019
Twitter - 682,700, 1,386% increase
Facebook - 179,776, 242.2% increase
Instagram - 199,004, 100% increase
LinkedIn - 30,655, 133% increase
point park university
green sweep cleaning services
I currently work with Green Sweep Cleaning Services as a social media consultant and content creator. In the first month of the partnership, I doubled followers, increased account reach by 700%, and hit one home run with 14k+ views on a video. All of this was achieved with only 12 quality, optimized Instagram Reels.
In the words of Green Sweep owner and founder Nika Beistel,
“I have more cleaning consultations lined up than I ever thought possible. My business has grown exponentially in so many ways and I can’t thank Felicia enough!"
I worked on the central social media team at Carnegie Mellon from November 2019 - April 2021, with a primary focus on Instagram content. In addition, I led the strategy and content that revived the Office of Admission Instagram account.
Carnegie Mellon University Follower Growth
November 2019 - April 2021
Twitter – 7,788 followers gained, 14% increase
Facebook – 3,549 followers gained, 1.81% increase
Instagram – 16,197 followers gained, 56% increase
LinkedIn – 43,465 followers gained, 132% increase
Carnegie Mellon University Admission Follower Growth
June 2020 - June 2021
Instagram - 5,323 followers gained, 187% increase
Carnegie mellon university
personal success
In addition to my success working with brands, my personal social media content has earned a great deal of engagement. As a daily active user, I have a pulse on the social media trends and conversations of the moment, and know how to capitalize on them. My content about working in social media is popular amongst my followers, but I am most known for a viral post on X that has been circulating some of the internet's most popular accounts for more than two years. Keep up with me on Instagram and X @feliciapaigexo, and on LinkedIn @Felicia Lucot.
going viral
